About

Karina started her business because she was tired of HR being seen as the back of house aka the people you only call when something breaks or someone needs to be terminated.

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She believes HR leaders are at the table from day one (in fact, she believes we ARE the table). We're growth engineers. We're the ones who see the business strategy and the human side of making it happen.

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Structure is how we make growth feel possible instead of terrifying. It's how we build environments where people know what's expected, feel valued, and can actually do their best work. That belief has guided every org redesign, every manager training, and every "Oh no, what do I do now?!" conversation she's ever had.

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She launched CultureKrew to bring that new guard approach to founders who are building something real, and who need a strategic partner who gets both the people and the business.

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Growth chaos is not inevitable. And she'll show you exactly how through her calm, strategic approach.
 

As a fractional HR leader specializing in organizational design, we're not here to make things perfect. We're here to make them functional today and smart enough to grow tomorrow.

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Our work blends structure and heart: designing the org charts, feedback systems, and people plans that keep everyone aligned, supported, and ready for what's next. Leaders trust us because we get to the root of problems fast, bring a no judgment approach to tough situations, and always prioritize what actually matters right now.